Grand Parade, the betting and gaming technology specialist, has been bought by William Hill in an all-cash and shares deal that values the business at £13.6m.
Grand Parade was founded in 2007 by Andy Clerkson, the current chief executive. Clerkson presented to this year’s Pitch ICE on the subject of how to be innovative in the online gambling sphere.
The company creates apps and website tools for sports-betting operators such as interactive scorecards. As well as a London, UK office the company also has circa 170 developers working on Krakow, Poland.
Commenting on the deal, interim chief executive at William Hill Phillip Bowcock said: "Bringing the Grand Parade team into William Hill will rapidly ramp up the scale of our development team by backfilling existing resource gaps and also enhance our creative capabilities,”
He added that the deal would mean that William Hill would be able to capitalise on the potential of its Trafalgar front-end platform by accelerating its product development while also supporting the work with OpenBet to build our new back-end platform.
No details were disclosed on Grand Parade’s revenues. The company has worked over the years with most of the big names in the betting sector including Betfair, Ladbrokes, Coral, Bwin (before it was sold to GVC), and Sky Bet. It also worked on Sunbets.co.uk, which launched just this week.
Chief technology officer at Grand Parade Dominic Hawken also took part at GamCrowd’s recent one-day conference presented as part of London Technology Week.
William Hill will be hoping to leverage Grand Parade’s capabilities when it comes to fostering innovation in the gambling industry. Hawken said in an article as part of GamCrowd Studio that innovation in the gambling industry is now able to utilise the work being done by the large social media giants to better enhance their offerings. “That kind of innovation is the tipping point,” he said. “We are building tools that leverage the work being done by these big social companies and using it in our sector.”