Marketing

From inception, every start-up is effectively selling an idea. Marketing and sales aren't just a part of your business, they are your business. Both aspects are at the very heart of your business from start-up through to scaling up. Getting your message out to your potential customers is of vital importance.
Marketing

An affiliate marketing masterclass with Luke Cotton – part 1

Both as a tool for marketing a start-up and as a potential area for a new business to launch into, the affiliate marketing space is a key sector with online gambling. One of the experts in the field is Luke Cotton, marketing manager with one of the largest affiliate network providers, Digital Fuel. Here in part one of a two-part series he talks about his thoughts on where the opportunities lie in affiliates marketing and cautions against anyone believing there are any particularly easy wins in the space.

Read more

Marketing articles from GamCrowd

Catena Seeks Affiliate Consolidation

Catena Seeks Affiliate Consolidation

Newly-listed online gaming affiliate marketing agency Catena Media has endured a rough start to its life as a public entity after it was forced to respond to claims in the Swedish press that it advertised its wares via illegal porn sites. The Malta-based Catena Media listed on the Nasdaq First North Premier exchange in Stockholm in February this year and raised a total of SEK240m (€25.5m). But in March the company was forced to issue a press release responding to allegations in Swedish daily newspaper Dagens Industri that it advertised via pornographic websites.Read more...

Online PR tools to help with spreading the message

Online PR tools to help with spreading the message

PR is something which – unless you are a start-up in that area – remains something of a black box for many. Start-ups in particular can be forgiven for believing the dark arts of oppress and publicity are best left to very expensively paid people who know their way around the world of corporate communications.Read more...

An affiliate marketing masterclass with Luke Cotton – part 2

An affiliate marketing masterclass with Luke Cotton – part 2

In the second part of our interview with Luke Cotton, marketing manager at affiliate programme company Digital Fuel, he looks at how the nature of the affiliate area has changed in the past few years, becoming much more professionalised. Read more...

An affiliate marketing masterclass with Luke Cotton – part 1

An affiliate marketing masterclass with Luke Cotton – part 1

Both as a tool for marketing a start-up and as a potential area for a new business to launch into, the affiliate marketing space is a key sector with online gambling. One of the experts in the field is Luke Cotton, marketing manager with one of the largest affiliate network providers, Digital Fuel. Here in part one of a two-part series he talks about his thoughts on where the opportunities lie in affiliates marketing and cautions against anyone believing there are any particularly easy wins in the space. Read more...

Gamcrowd Introduction Video

GamCrowd Video

Check out what GamCrowd does by watching our promo video.

Connect with GamCrowd Partner

GamCrowd small ad advert