Pitch ICE

7th - 9th, February 2017. Stand N8 260 Excel, London


Betting on horse racing has been loved by Australian for generations, but the form guide is boring and dated. TAB’s are dead places with old men and complex form guides. The new generation love the fun of races, but they want it to be as fun as when you go to the track. SO we are creating Events that a free world first app, website, and mobile website providing the form guide, as a game. The app takes a person who has little knowledge and gives them:

1. A game to bet with simulated money on real races, 2. Daily prizes for coins, 3. A slider system for ranking horses based on their own theories 4. Links to bookie partners.

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