With any B2B startup the hardest solution is the first customer. Every presentation a startup attends they will be asked about metrics. Without real sales there are no metrics, and without metrics your business plan is guesswork.
The excitement caused by the release of Pokemon Go this summer didn’t go unnoticed by the gambling industry which has immediately leapt to take advantage of potential uses for augmented reality products and wider gamification techniques.
Ahead of this year’s edition of EiG Launchpad taking place in Berlin on 18-20 October, the previous winner and other contestants from last year’s event suggest the three days give start-ups invaluable experience and contacts.