It is very easy to see the appeal of the Betcade offering and why it made such a splash when the company made its formal debut at the most recent G2E conference in Las Vegas late in 2015. An app store for gambling products that directs consumers to exactly where they will find the gambling product for them is, as chief executive and founder David Chang suggests, is something the industry has been crying out for. Chang hopes Betcade will truly open up the possibilities of the Android eco-system to gambling, and points out that there are other examples of third-party stores that have already blazed a trail, not least Amazon. Now just comes the tricky business of negotiating a profit-share with the operators. The company is already talking to a number of tier one operators in the UK and has targeted a launch for the first quarter 2016.