LEEDS’ NEXT GENERATION DATA STRENGTH SEES INVESTMENT OF £3M IN 34 NEW ROLES AT SKY BETTING & GAMING

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Yorkshire tech unicorn, Sky Betting & Gaming, announced the creation of 34 new roles today within its Data Tribe in Leeds, evidencing the strength of the city’s data tech talent pool.

The digital sector is set to be a main driver in the economic growth of Leeds and the Northern Powerhouse, supporting the creation of an estimated 800,000 new jobs UK-wide by 2050. There are currently an estimated 24,000 digital jobs in Leeds in a sector that’s worth £688 million, with a growing number of those being roles data science.

Rik Barker, Director of Gaming Technology, said “The need to use data in new and innovative ways is growing exponentially and Leeds has considerable expertise in these areas.  Our investment in these new roles demonstrates our continued ambition to be leaders in the field, as well as allowing us to push further into some really exciting developments around propensity modelling, streaming and real-time decisioning that will give our customers even greater experiences across all our products.”

The company’s award-winning work in data science, predictive modelling, analytics and ad-tech to date has developed targeting capabilities on programmatic display and social, real-time data is becoming the standard in tailored promotions and customers are offered their preferred personalised onsite experiences. It has also helped the company lead the way in delivering market-leading responsible gambling modelling.

Sky Betting & Gaming will appoint a new Head of Data, a Head of Tech, a Head of Marketing Tech, two Group Platform managers, 10 new Customer Relationship Management roles, two Marketing Technology Product Owners, four technologist roles and a new marketing team to support a further 13 technologist roles.