Ahead of this year’s edition of EiG Launchpad taking place in Berlin on 18-20 October, the previous winner and other contestants from last year’s event suggest the three days give start-ups invaluable experience and contacts.
CasinoVR, a virtual reality poker product, impressed the judges last year and Marco Kobelt, chief executive and founder, says the conference experience was helpful because the company was lacking in previous iGaming experience.
“EiG was our first iGaming expo and helped us understand the industry in a better way,” he told GamCrowd News. “Winning the Launchpad competition showed us that we were on a good path towards success.”
Pavel Titov, founder at another Launchpad participant from 2015, fraud protection company Dupzapper, concurred. “The experience was immensely useful,” he said. “Having exposure and direct contact with potential customers as well as mentor input allowed us to understand our target market, customers and business we are in much clearer.”
He added: “Feedback and a lot of input by on the pitch deck helped to make a great business case of our product.”
Meanwhile, Scott Burton, the founder at eSportsPools which also took part in the 2015 edition of the show, said the Launchpad “helped us get exposure and start some good conversations”.
Kobelt from CasinoVR agreed that the competition was a good jumping-off point for further talks with industry experts. “Winning the Launchpad competition against other very strong start-ups showed us that the iGaming experts also believe in our value proposition and vision and that they liked our product which gave us good validation to move forward, he said.
Since the show, all three businesses have progressed with developing and growing their ideas.
The winner has moved from beta to being the most-used social VR app. “We launched our consumer version, a free-to-play multi-player poker app in VR, three months ago on the Oculus store for Gear VR and since then we have become the most popular multiplayer VR app.”
Burton from eSportsPools said: “Since last year we have doubled our user base, raised another round of financing and are applying for our online gaming license now.”
Chris North, the chief executive and founder at GamCrowd, welcomed the comments from last year’s participants. “I think it’s fantastic that the start-ups involved last year got so much out of the process.”
He added: “There is no doubt that Launchpad can be a fantastic learning process both for the companies taking part and the experts. I have learnt a lot about some varied and really interesting companies from being involved in the judging panel, and I think it can be seen from what the participants say that it is definitely of value to them.”
This year’s Launchpad takes place between 14-16 October in Berlin. The participants for the Launchpad are yet to be announced. Kobelt from CasinoVR had no hesitation in recommending companies should look at taking part. “Definitely, it is a good way to get feedback from the industry and measure yourself against other strong startups,” he said.
Titov at Dupzapper agreed: “The Launchpad is an unparalleled opportunity to get instant feedback on business and product and network within the target market.”
EiG Launchpad takes place between 18-20 October.