A gaming platform software provider that utilises artificial intelligence has produced a new mobile-friendly lottery product that offers players the chance to win €1m around the clock.
The new Lotto Hero game from Malta-based Bit8 has been designed to work across multiple verticals. Players buy a coupon and pick their numbers ahead of each draw which is made on the hour, every hour for the chance to win a million.
Bit8 chief executive Angelo Dalli said it was the first truly interactive lottery on the market. “It’s ability to appeal to every type of player anywhere in the world at any time of the day will give operators who sign up to it a genuine competitive edge,” he added. “With guaranteed millionaire-maker hourly jackpots 24 hours a day it has the capability of taking operators and their players from ordinary to extraordinary.”
Bit8 is promising it can integrate Lotto Hero into any operators offering within 10 days.
Lotto Hero will also have a charity element, with Bit8 pledging one per cent of profits to a Charity Hero fund, which will distribute the money to good causes. In another twist, players can also opt to donate part of their winnings to charity.
Bit8’s lottery solutions cover both land based and online operations, providing player account management, retail integration solutions and a robust path for land based operators to take their business online.
The Bit8 platform offers the most advanced bonus system in the industry that works across multiple game suppliers and cross-product, promotions and tournaments, and seamless wallet integration. The data mining and player segmentation coupled with an artificial intelligence rule engine and CRM add-ons give while the chance to maximise retention and player lifetime values.
The Malta-based Bit8 was formed in 2010 and now works with many of the top online casinos. Dalli said that from the earliest stages of the development of the company’s platform, it had worked on the AI features which were key to leveraging the data that was being collected. “By having a system that learns about your customers and gives you the advantage of personalising their experience, we allow our clients to become more customer-centric, fuelling their growth,” he said.