Gambling app start-up Bookee has won the start-up pitch competition at the Entrepreneur’s Conference that took place in London in early December.
Bookee launched earlier this year. The product is a mobile-first sports-betting app launched by Adam Wilson and Adam Kalmanson as a ‘Tinder for bookmaking’ that offers swipe-to-bet capability that allows the punter to place or reject bets with a simple swipe of the finger.
The interface offers a random deck of bets on offer that over time and usage will increasingly offer bets based on personal preference and previous betting habits.
After picking up the award at the, Wilson told GamCrowd the business has been going well since launch and that active player numbers have been growing month on month and that gross margins were 20 percent-plus.
He added that an in-play functionality was due to be added early in the new year. “We’re really excited to be brining that to the product,” he said. “Unfortunately, at the moment, the minute it hits 3pm (game time in the UK) on a Saturday, we have been losing customers.”
Bookee runs off the back of the FSB technology sportsbook backend. The company has had two rounds of pre-seed funding provided to date by industry insiders. Wilson told GamCrowd previously that the build time for the app took about a year, from August 2015 to the start of the current football season, although testing took place during this year’s football European Championships.
The iGaming Business Entrepreneur’s Conference took place in early December in London and saw half a dozen start-ups present in front of a group of seasoned online gambling entrepreneurs and investors including Mark Blandford, Simon Collins and Evan Hoff. The judges were impressed by Bookee’s product and its concept, but also in the execution to date.