UK bookmaker Coral today announced the launch of the world's first dynamic video advertising product for online gaming. Partnering with Fresh8 Gaming, Coral will use the Fresh8 technology to power auto-generated videos with real time offers and odds across their digital video campaigns including on Facebook and YouTube.
The Fresh8 video platform enables a sports betting operator to personalise video content to any digital end point - social media, pre-roll ads, YouTube, and even in-store. This includes any sport, event, market, bet type, and customer offer - as well as visual content such as logos, backgrounds and any other imagery. The video content is then autogenerated in real time from a live bet feed and served within minutes.
The high fidelity compatible video product also has huge potential for delivery on broadcast TV, in-stadium into fan TV networks, as well as into sports betting shops. The Fresh8 platform enables the most relevant content to be generated for that specific target audience.
Paul Soithongsuk, Senior Mobile Marketing Manager at Coral, said of the deal "The automation and simplification of the video production process is a total game changer. The Fresh8 platform will allow us to build real time adverts ensuring that we are always serving the most relevant content to our entire digital audience. This relevance is especially crucial in the light of the IGRG code changes meaning we have to be much smarter in our approach to messaging in video outside of free offers".
Fresh8 Managing Director Andrew Sharland said "We love working with forward thinking betting operators and are excited Coral have chosen us to power their dynamic video and banner advertising campaigns. We know our technology will add huge value both in terms of automation and the the ability to personalise to customer segments and maximise conversion".
Coral will also be utilising the Fresh8 advertising platform to push dynamic advertising across their display and affiliate advertising partnerships.