Fresh8 Gaming, the UK-based personalised advertising platform for the sports-betting industry, has partnered with Paysafe Group’s affiliate software provider Income Access. The partnership will see Fresh8 Gaming’s adverts enhance the affiliate programmes of leading sportsbooks integrated with Income Access’ affiliate software. For the first time, Income Access-integrated affiliates will be able to serve players fully automated, responsive, contextual and real-time sports-betting adverts.
Available in 12 different languages, Fresh8’s dynamic ads will initially cover 13 different sports and 35 markets. Income Access-integrated operators will be able to leverage 384 ad template variations for dynamic customisation. The Fresh8 technology is currently being integrated with the affiliate programmes of three leading UK and Gibraltar-based sportsbooks.
Once live in Q1 2017, Fresh8’s technology will ensure that all sports-betting adverts feature real-time odds and are contextually relevant. The dynamic banners will never be out-of-date, nor will an affiliate ever need to download content and upload banners again. The removal of many manual tasks will enable affiliates to maximise their time efficiency, while the ads will maximise conversions and revenue for both the affiliates and their operator partners.
The technology is enabled by simply selecting Fresh8 adverts as a banner type within the existing Income Access platform. The Fresh8 technology works on any size of ad unit and across desktop web, mobile web and app channels.
Andrew Sharland, Managing Director of Fresh8 Gaming, said, “Income Access is a fantastic partner for Fresh8 Gaming, providing us with massive reach within the affiliate marketing channel, an area in which we know we can add huge value. Our operator partners have been keen for this to happen and we’re really excited that our automated and contextual advertising platform will bring customised content to the global sports-betting affiliate world for the first time.”
Lorenzo Pellegrino, CEO of Digital Wallets and Income Access at Paysafe, said, “We are strongly focused on delivering innovation within our technology, and we’re looking forward to showcasing these developments at ICE Totally Gaming and the London Affiliate Conference.”
“Our software’s integration with the Fresh8 platform, with its dynamic ads, will significantly enhance customer acquisition and conversion for Income Access-powered sportsbook affiliate programmes. By providing smart tools that automate content and drive better conversion, operators and affiliates alike will maximise their overall revenue and ROI.”