Gamevy secures Quickfire deal

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Gamevy, the winner of the Pitch ICE competition at ICE in 2015, has announced it’s a significant deal with Microgaming that will see the company’s games distributed via the Quickfire platform.

Gamevy’s top games, including Boss the Lotto and The Heist, will now be available to over 25 leading operators. Gamevy with further release two games per quarter according to its current pipeline. 

Gamevy followed up its Pitch ICE success with a Game to Watch award at this year’s show. The company says its games proving popular – especially amongst younger players. Gamevy has been proving that its new genre of quiz and cash-out instant win games offer incremental revenue rather than 

cannibalizing existing slots revenue. 

“Microgaming and the Quickfire team are proving a true partner,” said Helen Walton, Gamevy’s chief marketing officer. “They understand our ideas and the opportunities that working together can bring. We have exciting plans to really expand Gamevy’s reach and range, thanks to the Quickfire platform.” 

Gamevy offers original skill gameshows such as the aforementioned The Heist as well as instant win games such as Diamond Deal and Epic Gems. It also produces intuitive slots for what it terms non-slot players such as SpinLotto and also digital scratch games designed for mobile.

“Gamevy’s content is fresh and exciting,” said Tom Chamberlain, Head of Quickfire at Microgaming. “A clear focus of ours is to deliver unique and differentiated content to the hundreds of brands live on the Quickfire platform. Gamevy definitely fit this bill and we’re excited to have them on board, adding to our already extensive library of Microgaming and development partner content.” 

Helen Walton will be writing for GamCrowd next week about the Microgaming deal and the lessons the company has learnt over the past year or more about how to bring new customers on board when you are a start-up. Look for her commentary on Monday on GamCrowd.com.