Gaming content giant turns to Cambridge fraudtech

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Playtech, the world’s leading gaming content and software, systems and services supplier, has agreed a strategic partnership with Featurespace in Cambridge in a fresh fraud-busting initiative.

Featurespace is an industry leading business in fraud prevention and risk management software using Adaptive Behavioural Analytics and machine learning spun out of Cambridge University in the UK.

The collaboration will see Featurespace’s ARIC™ technology solutions integrated into Playtech’s player management system to provide an enhanced layer of fraud and risk management tools for Playtech licensees.

Featurespace’s real-time, machine learning ARIC™ platform detects fraud and risk management anomalies in individual player behaviour and will allow Playtech’s customers to detect any unusual activity in their player base.

This will enable Playtech’s customers to strengthen their risk management, further reduce fraud losses and increase revenue, according to the collaborators.

Shimon Akad, COO at Playtech, said: “Playtech has a proven track record in delivering the most advanced fraud prevention and risk management software and services to our licensees. “We are therefore delighted to be partnering with Featurespace in order to offer our licensees access to an additional, sophisticated, best-of-breed fraud prevention solution.

“This arrangement further enhances our commitment to our customers and their players with the best gaming experience in the industry.”

Martina King, CEO at Featurespace, added: “We are proud to partner with Playtech. Both companies are committed to providing innovative solutions to the gaming sector and this partnership will enable real-time access to an enhanced level of protection for Playtech’s customers.”

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the main market of the London Stock Exchange, it has more than 5,000 employees in 13 countries and supplies more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets.

Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.