PlayStudios buys POP! Slots social casino co-developer

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Social casino developer PlayStudios has announced that it has acquired Scene53, an Israel-based game studio specialising in real-time, multi-player mobile games, for an undisclosed sum.

The two companies jointly developed the newest PlayStudios mobile app, POP! Slots. The game allows players to play in groups, share jackpots, and interact with friends as they explore virtual versions of iconic Las Vegas resorts. 

The initial release features MGM Grand, the Mirage, and Excalibur, with additional resorts soon to be added. POP! Slots is now available world-wide for Apple and Android mobile devices.
PlayStudios will work as an independently-operated studio working out of Tel-Aviv. PlayStudios Israel (PSI) will now focus on growing the POP! Slots product while pursuing new opportunities in the casual, free-to-play casino category.

Andrew Pascal, chief executive of PlayStudios, said: “Scene53 built an incredible platform for running multi-player, real-time games and hosting virtual events in a 3D setting. They used this technology to create some very promising online experiences. We quickly saw their company’s potential and believed that together we could build something really great.”

Yonatan Maor, founder and chief executive of Scene53, said: “We are big fans of PlayStudios. Their games are beautiful and fun to play. They have extensive knowledge of the casino industry and they possess a very unique set of assets – their real world rewards platform and their exclusive rights to the biggest and best resorts in Las Vegas, such as Bellagio, Aria, and Mandalay Bay.”

POP! Slots is the newest release from PlayStudios, and takes its place alongside the company’s other top-ranked casual casino games, myVegas Slots, myKonami Slots, and Lucky Life. As with the company’s other titles, it gives players real rewards from an exclusive collection of travel, leisure, and entertainment partners such as MGM Grand, Bellagio, ARIA, Royal Caribbean International, Genting UK, Resorts World, Wolfgang Puck, Cirque du Soleil, the Hippodrome in London, and many more. These rewards include complimentary hotels stays, meals, shows, free slot-play, and VIP nightclub access, with new offers added regularly.  

The Bay Area-based PlayStudios currently operates in the US, Hong Kong, and Israel. In its most recent money-raising exercise in in October 2014, the company completed a $28.7m Series C funding round led by Icon Ventures and with the participation of MGM Resorts International.
The POP! Slots app was launched in July and racked up 120,000 users in the first two weeks of operation.