Better Collective, the world’s leading provider of betting tips, bookmaker information and gambling tools, had cause for celebration after its revolutionary SmartBets clinched the Best Innovation trophy of the iGB Affiliate Awards 2017.
The ceremony, which was hosted during the London Affiliate Conference 2017 for a second year running, saw Better Collective pick up another impressive accolade. SmartBets by bettingexpert was named as the Best Innovation, beating six other sites to the highly-coveted award. This marks SmartBets second victory as the industry’s best new innovation of the past year, collecting the SBC award in the same category only a few weeks ago.
The last 12 months has seen Better Collective’s innovation portfolio continue to rise in popularity and stature, highlighting their standing within the online gaming world. Their approach to rethinking how the affiliate industry should engage with their users has been the driving force behind their innovation strategy. With consistent industry firsts, such as SmartBets’ customisable profile and intelligent custom smart feed, Better Collective is aiming to redefine the role of the affiliate through their innovative products.
The growth of the Danish group’s sites such as bettingexpert, DiscoverSlots and RouletteGeeks is continually rising, with the affiliate having a successful 2016 by winning at the Gazelle Awards and European Business Awards.
Jesper Søgaard, Founder and CEO of Better Collective, said: “Picking up yet another award just goes to show how hard our team is working and we’re all delighted that it’s paying dividends.
“Winning Best Innovation proves our outside-of-the-box thinking is working and the journey we’re on with SmartBets, bettingexpert, RouletteGeeks and DiscoverSlots is an exciting time for the company.
“We’re honoured to win this accolade and look forward to continuing to grow and improve Better Collective to further success in the future.”