European online gambling operator Kindred Group, formerly known as Unibet Group, has revealed that it has entered into a collaboration with the Research Centre for Machine Learning at City, University of London, and responsible gambling data analytics specialist BetBuddy. Through this, Kindred intends to support and fund the development of a PhD to explore the use of deep learning and AI techniques to strengthen Anti-Money Laundering decision processes.
George Debrincat , Money Laundering Reporting Officer at Kindred Group, explained: “This project is yet another step in Kindred’s journey to find innovative ways of improving our business. The project ties in to the research already started within our Kindred Futures arm, looking at how AI can support detection of possible suspicious behaviours. As a group we will be able to continue improving on our already strong compliance track record with the use of AI and big data, while further ensuring a safe and secure gambling environment for our customers.”
As revolutionary technology such as AI and blockchain develop, their use is expanding to influence all markets. Whilst the gambling industry may not be as far progressed in its adoption of disruptive technologies, a start has been made, and this latest move by Kindred Group and BetBuddy marks another step towards updating processes to be more secure and efficient than current options.
Head of City’s Research Centre for Machine Learning, Professor Artur Garcez commented: “We are fortunate to have been collaborating with BetBuddy since 2014 and now look forward to working with Kindred too on this research project. It is great to see our models and theory put to the test in a fulfilling collaboration that also drives new research that can improve peoples’ lives.”
Kindred Group has previously shown a commitment to safe and responsible gambling when it was awarded ‘Best Legal Team of the Year’, ‘The GambleAware Award For Outstanding Individual Contribution To Responsible Gambling’ and ‘The Most Significant Contribution to Responsible Gambling Research’ at the Global Regulatory Awards in London last month. Other examples include its sponsoring of the ‘GambleAware’ conference in December last year and conducting behavioural monitoring to help reduce the chance of problem gambling in consumer play. Now investigating AI, the group continues to promote an innovative approach to solving issues in the gambling industry.
Simon Dragicevic, CEO of BetBuddy, remarked: “We are excited about partnering with Kindred, who are widely respected as innovators in all aspects of iGaming player protection. We are also pleased to be continuing our long-standing collaboration with Professor Garcez and his research team, who are respected globally as leaders in the fields of machine learning and extracting meaning and knowledge from AI.”