The mobile customer journey is now perhaps the most important of interaction points with consumers and one where player expectations happen to be at their highest. For all the money spent on marketing and acquiring customers, it will be initial user experience that will determine whether the customer signs up and plays with the site in question.
Much as the headlines last week concentrated on what the UK government’s triennial review had to say – or didn’t - about the maximum stakes on FOBTs, the detail regarding the current state of efforts to bolster responsible gambling measures gave a clear indication of the direction of travel.
Speed and sports-betting are obvious correlations, particularly when it comes to in-play, but the degree to which the industry is keeping up with current trends in app design and usability is variable, according to the founder of SnapBet.
GamCrowd met up with our own in-house digital transformation expert Marcus Wareham to discuss all things innovation and how to ensure that your organisation understands the processes that will govern how it will adapt to change. We start by discussing the degree to which the industry is weighed down with legacy technology that stifles even as it provides barely enough functionality for companies to continue in business.
GamCrowd has previously written extensively about the booming initial coin offering (ICO) market and the degree to which it is attracting the attention of various gambling-related startups looking for funding or to disrupt previous models.