The recent article from Garham Carrick at RunLastMan highlights a number of issues that any start-up would face in our industry. But I have to disagree with the general premise that the gaming industry is somehow more difficult to crack than any other established, regulated and competitive industry. The bottom line is most start-ups fail, the accepted rule of thumb is 85 percent of start-ups will fail in the first two years. Graham’s post points to a 61 percent failure rate from those B2C start-ups he tracked, and accepts that there are many more that are untracked. All in all, it looks like a pretty standard failure rate.